10+ years leading design teams and building systems that drive conversion and retention. I bridge the gap between user needs, creative vision and business goals through data-driven design, experimentation, and research.
Lookinig to create a "FICO" score of safety to lower workers comp. insurance claims, We redesigned Safesite's fragmented legacy platform, built their first design system, rethought IA, and conducted 15+ field interviews on active construction sites to ground every decision in real user needs.