I'm a Senior Product Designer with 10+ years of experience building design systems and cross-platform products. From fintech at Citi Bank to e-commerce at 1-800-Flowers.com, I've partnered with creative teams to build products that are both beautiful and measurably effective.
My approach is deeply data-driven. I lean on A/B testing, user research, and behavioral analytics to close the gap between what users need and what the business requires. I don't guess — I validate.
"Great design isn't just beautiful…it reduces friction, builds trust, and just moves the needle."
At my core, I'm a systems thinker who loves crafting experiences that scale. Every component I build, every flow I design is part of a larger architecture — one that can grow without breaking and adapt without starting over.
I bridge the gap between user needs, creative vision and business goals through data-driven design, experimentation, and research — and I believe the best design decisions are made when everyone at the table is speaking the same language.
I design components, not just screens. Every decision is made with the architecture in mind — tokens, patterns, and principles that scale across platforms and teams without creating technical debt.
Intuition gets you to a hypothesis. Data gets you to a decision. I use Amplitude, Fullstory, and A/B testing not to validate what I already believe, but to discover what I don't know yet.
From the token architecture to the final pixel, quality isn't a phase — it's the process. I hold the same bar for a loading skeleton as I do for the hero screen, because users notice both.
From 10M+ monthly active users at Citi Bank to multi-brand e-commerce at 1-800-Flowers, my experience has been shaped by high-stakes, high-volume design challenges where scale isn't aspirational — it's table stakes.